GESA CU LAYOUT DESIGN
ROLE: Creative Director
SCOPE: Layout Design
INDUSTRY: Business
SOFTWARE: Adobe Photoshop, Canva
DURATION: 3 Weeks
The Gesa Credit Union Annual Report Layout Design project entails the creation of a comprehensive and visually engaging report that effectively communicates the financial performance, achievements, and strategic initiatives of Gesa Credit Union over the past fiscal year. As a trusted financial institution serving its members and communities, Gesa Credit Union aims to present its annual report in a professional and transparent manner, showcasing its commitment to fiscal responsibility, innovation, and member satisfaction.
Project Objectives:
Visual Identity: Develop a cohesive visual identity for the annual report that aligns with Gesa Credit Union's brand guidelines, incorporating elements such as colors, typography, and imagery to reinforce brand recognition and credibility.
Information Presentation: Organize and present financial data, performance metrics, and key highlights in a clear, concise, and easily digestible format, catering to both financial stakeholders and general readers.
Narrative Storytelling: Incorporate narrative elements, case studies, testimonials, and success stories to contextualize financial results and convey the impact of Gesa Credit Union's services and programs on its members and communities.
Design Consistency: Ensure consistency in design elements, layout structure, and formatting throughout the annual report, maintaining a professional and polished aesthetic across all sections and pages.
